This study investigates the application of transparent display-based Augmented Reality (AR) in educational settings, focusing on user perceptions and media effectiveness. A classroom implementation involving 28 university students was conducted using the Innovative Cultural Experience (ICE) system, which integrates physical artifacts with interactive digital content displayed on a transparent touchscreen. The evaluation employed the Technology Acceptance Model to examine students' views on the usefulness, ease of use, satisfaction, and intention to use the system. Results show that 3D models and 360-degree media were perceived as the most effective content types. Students reported high usability, ease of use, and satisfaction, indicating strong potential for transparent AR displays to support learning. Observations and questionnaire data also revealed areas for improvement, particularly regarding textual content and interface interactions. The findings contribute to understanding how AR through transparent displays can enhance engagement and support educational objectives.